lundi 28 octobre 2013

Pinterest, Getty Images Sign Deal to Bring More Detailed Info to Pins




It's been a effective 7 days for Pinterest. The company on Weekend announced a new deal with Getty Images that will offer more information on images customers pin on the site.

The deal comes just one day after opinions showed up that Pinterest raised an extra $225 million in funding, offering the company's evaluation as high as $4 billion money dollars.



Whenever a client hook varieties a Getty image that's already out there on the web, the meta-data that Getty has on information announce that image — such as the facts, photographer and period of time taken — will appear together with that image on the client's pin board. Pinterest will pay Getty for all of the facts they involve together with images. Pinterest would not expose the financial circumstances of the deal.

"One thing we’ve discovered is that the more we know about a pin, the more useful we can make it for you," had written Eileen Yamartino, a item manager at Pinterest, on the company's blog page. "That’s why we’ve been working with affiliates to get more information into Pinterest to help us make recommendations, make hook varieties more useful, and even offer realises when expenses drop."


Pinterest's newest goes have all focused on creating more information. In September, Pinterest mixed out promoted hook varieties to allow marketers to be able to get more particular content right at the front side side of possible customers together with images.

Later that 30 days, Pinterest prolonged content hook varieties to involve more information about the guide, author and content title, such as more information once again to images customers talk about.

Friday's deal was closed lately — so the Getty information should start to go along with pictures in the "coming several weeks," according to a Pinterest associate.
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