It may look like the poor man’s Google Glass, but don’t let the iPhone-strapped-to-the-side-of-your-head thing fool you, Neurocam and its accompanying app may foretell the future of advertising.
Demoed recently at the Human Sensing 2013 conference in Yokohama, Japan, the system includes a headband equipped to hold an iPhone next to the wearer’s temple. The phone is fitted with a special prism so the camera can record footage from the wearer’s point of view.
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