Apple's iPhone 5C Was Never Meant to Be Entry-Level, Says Cook

Tim Cook explained recently that the colorful iPhone 5C, once called Apple’s “low-cost” smartphone offering, was never meant to be an entry-level handset. Instead, Apple always perceived the iDevice as mid-tier, in a move that would encourage “growth across the iPhone,” Cook noted.

The chief executive officer’s comments were made during Apple’s recent financial results conference call, in response to a question concerning the iPhone 5C’s relationship with lower priced smartphones.